LiveTiles Content Strategies

 

When it comes to finding and building content, there is a lot to think about:

“You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, ‘You ought to visit this site’” (Barr and Weiss).

LiveTiles Product UX Lead Showell has a few tips for those who are going to add content to their site. First, it is recommended that you avoid using the popular ‘lorem ipsum,’ a text that is meaningless, though used by many as a placeholder. In theory, lorem ipsum stands in for your content without distracting you from the design itself, since you aren’t able to read it or make sense of it. However, it also clearly identifies your work as being unfinished, and stylistically, it is not considered very appealing. Showell recommends using your own placeholder text. If you have an old memo or report, that would be an improvement. Alternatively, Showell also recommends using a passage from a book on Project Gutenberg, a great source for historical fiction and nonfiction writing.

Font Awesome has a number of icons and fonts, and is available for free commercial use. You can head over to the website for a free download. There is also a premium version of Font Awesome, available for purchase on the website.

LiveTiles Content StrategiesSource: https://fortawesome.github.io/Font-Awesome/

Font Awesome can be used to annotate images, even within PowerPoint. Showell also recommends Smashing Magazine’s list of free icons. There you’ll find food icons, summer themed icons, payment fonts and even responsive icons. Responsive icons are part of the larger trend of responsive design. The idea is to make images look perfect (not distorted) in small, medium, and large displays. This, in and of itself, is a major step forward:

“By creating responsive icons we are taking iconography to a whole new level where it helps create a better experience, better usability and better visual design for users. By going with responsive icons the idea is to make the web better, which is what everyone wants and needs for you as the designer and your users” (Borowska).

For photos, take a look at Canva’s free stock photo directory. Below you will find one example of countless photos shared for public use under a creative commons license.

free stock photo directorySource: https://freeimages.red/photo/girlfriends-11545.html

Just in case you’re not finding exactly what you’re looking for, Showell has another idea, “If you need genuine royalty-free stock photos, why not ask your colleagues if they have some?” This option could provide you with original, freely available and potentially artistic content. Showell doesn’t think you’ll have a problem finding volunteers, “Most people love sharing their holiday snaps, and they’ll look far more natural and less posed than those found on most stock photography sites.”

Using these resources, finding content won’t be a problem. The challenge is more likely to be narrowing down your options and deciding on which ones you want to use.

References:
1. Barr, Chad and Alan Weiss. “How to Create Great Content For Your Website.”
Entrepreneur.com August 22 2012. Web. 24 March 2016
2. Borowska, Paula. “The Next Big Thing: Responsive Icons.” Designmodo.com 8 November 2013.
Web. 24 March 2016

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